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PRAD 3015-02 - Consumer Perspectives in Public Relations and Advertising

Department:    Communication Studies Instructor:   Shi, Jingyuan
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Consumer behavior
Hoyer, Wayne D.
United States ; South-Western/Cengage Learning, c2010.

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2
Consumer behavior
Schiffman, Leon G.
Boston : Pearson, [2015]

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3
Consumer behavior
Hoyer, Wayne D., .
Boston, MA : Cengage Learning, [2018]

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PRAD 3015-04 Chapter 12 Consumer Diversity


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PRAD 3015-05 Chapter 13 Household and Social Class Influences